Practical Influencer Marketing Guides for Saudi Businesses

What is influencer marketing and how does it work in Saudi Arabia?

Influencer marketing is when brands partner with social media creators to promote their products or services. Saudi Arabia has one of the highest social media usage rates in the world — most buying decisions, especially for food, fashion, and lifestyle products, are heavily influenced by what people see creators posting. On Trendly, brands post a campaign brief and receive offers directly from verified Saudi creators.

How much does influencer marketing cost in Saudi Arabia?

It depends on the creator's following, their niche and what you ask for. On Trendly each creator quotes their own price when they apply, so you see the cost of every option before you hire. Content you use on your own channels without the creator posting it (UGC) can cost less than a post on their account, because you pay for the production rather than their audience.

What types of Saudi businesses benefit most from influencer marketing?

Honestly, any business that sells to Saudi consumers and has something visual to show. We see the strongest results from restaurants, cafés, e-commerce stores, fashion brands, hotels, fitness centres, and beauty brands. Marketing agencies also use Trendly to run campaigns on behalf of their clients.

How do I measure the ROI of influencer marketing?

On Trendly you can track engagement, reach, and content performance for each collaboration. For sales impact, the most reliable approach is tracking traffic and orders from the campaign period — either via a discount code specific to each creator or by monitoring your store analytics around the campaign dates.